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THE COMPANY
Started in 2000 in Switzerland as IT company, the foundation was laid for growth as Mobile Media company in 2001 by acquiring the mobile application business of Distefora Mobile (now part of THQ Wireless)

Mobile Mantra Mobility Platform has evolved learning from the user experience of more than 3000 Swiss sites in diverse applications across verticals managing mission critical communications.

Mobile Mantra since led innovation in mobile applications. The company is ranked among leading Mobile CRM companies by Global Messaging Congress in London and Ericsson Mobility World in Zurich in 2004.

Today, company has operations in Switzerland, its corporate HQ in Silicon Valley and R&D base in India.

Multiple installations of the existing PC-based vertical products are running successfully. More than 100,000 end users are connected to our platform through more than 80 customers, sending more than 200,000 messages per month.

Mobile Mantra, with its unique product offering, has gained market leadership position in two verticals, Automotive and Retail, in the fastest growing (second largest) and probably most competitive mobile market, India.

Mobile Mantra Mobility Platform is a cross media digital application connecting brand owners with the consumers directly to build, manage and engage consumers and existing customers for branding, sales promotion and market research by engaging the audiences for interactive communication with brand owners using web & mobile phones.

Mobile Media application allows corporates to build Mobile Audiences and incentivise them to remain engaged with the brands for communication on mobile phones.

Mobile CRM application allows corporates to connect their retailers and end users on one platform in a simple and easy manner to improve customer care. It allows corporates to integrate multiple databases at multiple locations into the product without running into any time consuming and expensive implementation processes across the retail chains.

PRODUCT OFFERINGS
A) Mobile Media Application Cross media application connecting Brand Owners to the consumers on web and mobile. Build audiences using web to collect profile and do analysis on the data to provide real time information personalized to the users on the mobile. End users are incentivised to use application for content and messaging and in addition receive prizes and deals relevant to their needs periodically.
   1. Generate leads by using customisable questions in the consumer profile
   2.  Mobile coupons
   3. Cross sell and upsell
   4. Market research and customer reactions for new product launch
B) Mobile CRM Application
   1. ASP product offering for small retailers using single user license to large corporate connecting multi        locations retail outlet and existing end users.
   2. Connect multiple databases at multiple locations in a simple manner to link up HQ, retail outlets,        franchise partners and have direct access to end users on mobile phones.
   3. Supplement call centre activity with direct 2-way SMS-based contact between agents and customers,        reducing inbound calls and increasing the response time and productivity of agents.
   4. Vertical specific, customisable GUI

TECHNOLOGY
Mobile Mantra Mobility Platform is an evolutionary, modular ASP solution, based on proven mobile data services technology. It is built on Java technology. The application platform will remain Open Source to allow partners to build end-to-end solutions for various verticals around the Mobile Mantra Mobility Platform.